Al-lo-graph \’a-le-,graf\ Al-lo-graph-ic \,a-le-‘gra-fik\

Allograph, from the Greek for “other writing”, represents how a letter, word, sound, or idea is written or represented in a visual form, as a symbol or collection of letters and symbols or any form of written meaning. Artists write poetry, paint a vision, and write a score to elicit an emotion or tell a story, all a representation of another meaning or concept which is expressed again, in written or visual form. Some artist’s even represent themselves as a symbol to express themselves or their message.

Graphic Design is a method of combining all of the above elements to create a visual representation of a feeling, idea, or concept through the use of letters, symbols and characters, artistically resulting in a 3D or 2D design. Allographics & Design’s goal is to take a clients idea and concept and create a logo, design or website that represents their message and image to potential customers and the public. This initial form of marketing helps build the stepping stone to branding a message in a simple form for ease of communication.

Allographics & Design is dedicated to providing a thorough design process with all their clients. Below is a short summary of of our design process.

• Research: This process involves learning about the client’s industry, competitors, and needs.

• Sketching: Sketching takes brainstorming ideas and puts them down on paper or in electronic form.

• Development/Evolution: Design and layout elements are reworked and may go through a number of rough drafts.

• Revision: We work with the client making multiple changes to the design and revisiting the clients identity and image along with the aesthetics of the design.

• Testing: (Website Design & Development), the site is tested to ensure compatibility with codes and other technology.

• Delivery: Our final step is where we deliver the product to our client. The entire design process time can vary depending on the medium, the scope of the project and speed of client communication.