| Those of us in the web industry hear about it every day…your website can greatly benefit from regular blogging. But what does this mean to our client’s websites and businesses? How does blogging benefit their business and why should they consider integrating a blog into their website? Here at Allographics & Design, we have 5 top reason’s your business and websites should be blogging directly from your website.
Reason #1: Search Engine Optimization (SEO) All businesses want to optimize their websites the best they can, and rich fresh content is one of the best ways to keep your website searched. Blogging allows for regular updated material and relevant content to be added consistently for the bots and spiders to crawl your website and ultimately increase search traffic. SEO involves creating rich relevent keyword rich content that search engines love and blogging content is just what the engines are looking for! Hubspot recently conducted a study that shows that active blogs bring 6.9 times more organic search traffic to websites and 1.12 times more referral traffic than sites that do not blog. Overall the more blogs you post, the more your site traffic increases. A previous study indicated that small businesses can increase website traffic by up to 55% more! Check out Hubspots charts and statistics: Active Business Blogs Draw 6.9 Times More Organic Search Traffic Than Non-Bloggers Your blogs should be content rich, keyword-optimized and relevant to your services and visitors interests. Your blogs should also encourage and increase online followers and those that like to respond to your posts, which is why interest and relevance is important to your post’s topics. Blogging also provides inbound links with trackbacks, which also increases traffic to your site. Ultimately, posts responses, trackbacks, and rich keyword content bring search engines to your blog and website and help increase traffic. Increased traffic to your website means an increase in potential revenue. Start blogging today! |
Top Reasons Your Website and Business Should Blog: Search Engine Optimization SEO
September 6th, 2010 by adminWeb Design/Development & Social Media
August 30th, 2010 by admin| Would you like to update your own website? Integrate a blog directly into your website and stop sending visitor away from your website? Are you ready to combine your website with other social networks like Facebook and Twitter? A web designer and developer is a perfect resource to help you jump start your online branding and marketing so you are in control of your business.
Web designers know how to create call to action Fan Pages, SEO your Fan Page, SEO your website, integrate code into your website to stream your updates and tweets, brand your sites with appealing and brand effective graphics, educate you on how to use and manage your social networks to build traffic and revenue. Working directly with a web designer avoids miss communications and will also save you time, money and frustration in the long run since you will work directly with the designer instead of being outsourced through a middle person if you are using a virtual assistant unfamiliar with the latest technology. So when considering who to turn to when you are ready for a website upgrade and integrating social media into your branding and marketing strategy, contact a web designer and developer that specialized in social media and its technology. |
Building Your Brand, Building Your Business: Social Media
August 23rd, 2010 by admin
Part 6 Social Media
No matter how small or large your business, Social Media is now an important element to your Branding and nearly every business owner should be analyzing how they can use this technology to grow brand awareness. Not only do these platforms bring attention to your business, they bring you closer to your customers in ways we could not have imagined 15 years ago. You can step into social media slowly by creating a blog, preferably as part of your website so people do not have to leave And above all…make sure your branding is consistent on all of those sites. Have a web and graphic designer customize your accounts both visually and with rich content to help the search engines index your multi sites and grow your businesses name out on the internet. |
your site, and then search out other platforms that fit your networking needs. Use a variety of utilities like YouTube, MySpace, Facebook, Twitter, and LinkedIn. Get involved by either using your own website as a forum or start frequenting other forums and become an expert in answering questions that bring people to your own website for more information. Start a radio show, conduct a webinar, create a tutorial or video and post all of these technologies on all of your online marketing sites, including the social media utilities mentioned.Building Your Brand, Building Your Business: Personal Branding Online
August 17th, 2010 by admin
Part 4 Personal Branding OnlinePersonal Branding is a great marketing avenue for artists, speakers, teachers, trainers, community activists, and independent agents working under a larger industry like real estate, insurance, and independent sales reps. Often times a larger company, like an MLM will allow their reps to build their personal branding in order to grow their units and down line. Many speakers and artists rely on branding their image and name to bring customer loyalty to their products and services. Personally branding their image with a custom website and built in blog allows business owners to reach their customers, fans and followers where traditional marketing cannot. Linda Israel, a Multi-Media artist has taken every opportunity available to her to market herself and her business online. Linda uses both her blogging website to inform her customers and followers of her latest projects, workshops, and events while also posting regular tutorials on her YouTube site, Linda Israel YouTube. Linda has been featured on New9 and HGTV for her innovative creative art and you can contact her to visit her next trade show event or attend one of her creative workshops.
Carey Sue also brands herself and her business by using a blog website and YouTube to better inform the community. She is a regular Facebook and Twitter user and always available to give helpful advice. Carey Sue has been featured on many radio and television shows and you can contact her to learn when her next business etiquette class will be held.
Personal branding, or self branding, online has increased greatly over the past 10 years with the rise of social technologies. This new direction in branding is not restricted to Hollywood celebrities any longer and now local public figures can market themselves successfully and build their brand in more creative ways. In order to brand yourself, you must market and promote yourself, and the combination of a website and/or blog and the use of a variety of social media platforms will help bring you closer to your followers and customers.
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Building Your Brand, Building Your Business: Web Design
August 12th, 2010 by admin
Part 4
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Web Design
